Rob spent 10 years working for a big American management consultancy before founding Rethink Business in 2009. His goal was to work with smaller businesses where he could make a bigger difference (where he could actually do stuff instead of making endless powerpoints). It's still our key goal today! He takes the lead on designing marketing strategies and the technical parts of implementing them. When not at his desk, you'll generally find him in the mountains trying to keep up with his kids on skis, snowboard or mountain bike.

Tom combines a rare skillset of being an engineer and, at the same time, an artist. After spending over 10 years in engineering, he joined the team in 2016 and has not looked back. He leads our Meta ads work, and creative endeavours. He also leads on our education services clients. You won't find a more organised ad account anywhere, and he'll create you a video ad out of nothing! Outside of work, you'll find him happily hanging out with a guitar in hand, or on fun adventures in his camper van with his family.

Veryan is a qualified accountant, banking professional and all-around whiz with numbers. She joined the team in 2017 and runs our financial affairs, also building financial models to help understand the financial impact of our work for clients. It's a rare thing to have a marketing creative who can also whip up a P&L or financial forecast! She also leads on our homewares and furniture clients. A proud parent of two sons, she can usually be found sailing, skiing or cycling with her family when not enjoying the company of a spreadsheet!