How We Do It

At Rethink Business, we believe in keeping things simple. Everything we do has a purpose.

Our Taking Care of Business (TCB) Framework provides a simple, yet comprehensive approach to digital marketing.

Everything we do is focused on either driving Traffic, Converting visitors into customers, or nurturing customers to Buy More.

"TCB" Taking Care of Business: Framework

  • "T" (Traffic)

    Traffic is the lifeblood of any online business. And it's not just about attracting a high volume of visitors. it's about attracting the right visitors who are genuinely interested in what you have to offer. They could come from an array of sources depending on your needs. Whether its search engine optimisation (SEO), pay-per-click (PPC) advertising, paid social media marketing, content marketing, or influencer partnerships. We'll help you choose the right sources and implement them.

  • "C" (Converting)

    Once we've attracted visitors to your website, the next step is to convert them into leads or customers. We use a variety of tactics and techniques to optimise your website for conversions, including compelling offers, persuasive copywriting, intuitive user experience design, and seamless checkout processes. Data is essential here. Our process is driven by continuous improvement and testing, not gut feel or "best practices".

  • "B" (Buy More)

    Acquiring a customer is just the beginning of the journey. Your business really thrives when customers spend more with you. Whether that's optimising prices, increasing average order values, or customer lifetime value, we can help. It's about fostering long-term relationships with your customers and turning them into loyal advocates: who not only return to make repeat purchases, but also spread the word about your brand.